Rank vs. Traffic
We all know higher ranks equal more traffic but it’s hard to say how much more traffic. Here’s an example for a single keyword I got to number 1 yesterday.
The first three points on this little graph are three days when my site ranked 4th in Google. I was getting around 35 visitors per day. Then I climbed to 2nd and my traffic jumped to 130 per day. Finally I got to number 1 and my traffic just about doubled to 260.
Is Content King?
A lot of SEO gurus in forums bang on about building great content. That’s the way it should be and I agree this is very important, but until you’re really established, even the best piece of content in the world isn’t going to do you much good if no one sees it in the first place. You need an audience including people that publish on the web before you’re going to get any extra recognition for your great content through search engines.
I’ve got a few decent posts on this blog I think like the one about getting reindexed in Google but as no one has wanted to link to my site, I’m not going to rank very highly for anything but a few long tail searches. I know I could rank better if I put the effort in but it’s not much fun and and I don’t get anything out of it except a few more comments (the joy of getting comments on here is the only reason I write anything at all on here really). So good content (that people who publish online will be interested in) + effort in contacting those people = good search rank.
Where I’ve Been
I’ve been neglecting this blog for a little while now. I’m sorry about that but remember, this is just something I do for fun so I’m not promising regular updates. What I’ve been doing while I’ve been away is working hard on a new affiliate website. I’m actually very proud of it despite not making a penny from it yet. I’ve been working on getting a good lot of search traffic and I’m now ranking top on Google for the most competitive keyword I’ve ever gone for. It’s been a lot of hard work but I’m sure it will pay off.
Planning Link Acquisition
Acquisition isn’t a word I use in conversation often. I’m not trying to sound clever, I’ve just spend 5 minutes trying to think of a simpler title but “Planning Link Getting Rate” didn’t really work well.
I’ve been working on a new affiliate site. I’m pretty excited about it. Yesterday it was my second most visited site a nd it’s only been running for two months. I’m not making any money from it yet, just trying to make it popular. Anyway, I thought I’d share my plan of how I’m going to get more links.
Sorry, I’m not showing where I’m planning on getting the links from. I just wanted to let you see I’m not planning on getting all my links at once and that it’s a good idea to make a plan.

Sorry, I have to keep some secrets.
Smart Traffic Review – Crappy SEO Company
Overview: £500 for 20 links.
One day I thought it would be worth checking out if these link building companies are worth the money at all. I wasn’t overly confident but I thought if I try it once and it works, I can keep repeating and if it is useless, then I’ll only have made the mistake once. Unfortunately that seemed to be the only option I had as asking for a review of such a company would return only glowing, obviously affiliated, reviews. It seems they make such a fat profit; they can afford to pay their affiliates £250 per sale.
I chose Smart Traffic because they were number 1 in Google for “SEO company” so they must know what they’re doing.
If I was going to test it, I might as well test it properly so I opted to pay £500 for 20 links to be built over a month. I assumed at this price they would be good quality links. I was pretty angry when I saw my bank statement and they had charged £575. Apparently they aren’t legally required to state the amount including VAT when they usually deal business to business. Still I’ve never dealt with anyone else that would omit such a detail. A pretty low sales tactic if you ask me.
My site was very new and targeting a pretty easy keyword “Timberland Work Boots”. Surely spending that much money in links will get me into the top 5 in Google at the very least I thought. They never told me where the links came from for some reason (well I assume to make it harder for people to see how crap they are) but I found them using backlink tools.
Here’s an example of one of the sites my link appears on www.tiesntags.co.uk. The homepage has a PR of 1. According to Google, the site has 93 pages. Most of those pages contain a couple of paragraphs of text then around 25 external links. A site with a homepage PR of 1 containing barely anything but hundreds of outbound links is going to be no good to anyone.
Here's the sort of links you'll be receiving. They don't look awful, but when you consider the site is mostly made up of these and has a PageRank of 1, it's useless.
And here's how you navigate to those pages. Obviously lots of pages with lots of links and barely any real content.
Even worse, I was offered “high quality” links where the link would be included as part of a review. Contextual links are much stronger links in general but with Smart Traffic they cost around 5 times as much and the links come from this same useless type of site. I’m glad I didn’t order any of them, but I feel sorry for anyone that has.
Let’s see how this “link building” work affected my search ranking. I had done no link building myself but since the keyword wasn’t competitive, I was already on page two in Google (proving it shouldn’t take much to get a high rank). Smart Traffic’s link building campaign began in at the start of May and lasted till the end of the month.
| 28-Apr | 29-Apr | 30-Apr | 04-May | 14-May | 18-May | 21-May | 23-May | 29-May |
| 18 | 20 | 17 | 26 | 35 | 27 | 10 | 25 | 58 |
| 01-Jun | 07-Jun | 11-Jun | 18-Jun | 20-Jun | 24-Jun | 28-Jun | 01-Jul | 03-Jul | |
| 55 | 179 | - | 102 | 194 | 151 | 156 | 154 | 95 |
There you can see that when Smart Traffic started link building for this keyword, my site’s ranking didn’t improve, in fact they dropped (apart from one day where they very briefly spiked). The month after, when the link building was completed, my rankings seemed to be severely punished.
Smart Traffic Conclusion
Save yourself time by burning £500 (plus VAT), then file a spam complaint with Google against your own website.
I’m Sorry about my Dull Looking Blog
This interesting post clearly shows that blogs with lots of pictures, videos and lists attract more attention that those with just text. I’m sorry my blog currently looks so boring. I’m going to do something about it:
- I’m going to include more pictures.
- There will be more videos.
- I’ll make some lists
One day I’m going to put a picture in every post just to make it look nicer (even if it’s not entirely necessary).

That's better.
Top 10 Google Traffic Predictor
Here’s an easy way to predict how much traffic you would get if your site were at a different spot on page 1 of Google. You can also use it to work out how much money that would bring you (assuming the keyword generates the same conversion rate as the rest of your traffic). The Google Traffic Predictor is based on leaked AOL click through rate data.
Network Blazer Review
Overview: £20 per month to build and host easy to make affiliate websites.
I first joined Network Blazer with a free trial which came with an ebook which has now been replaced by Info Product Killer. Network Blazer is run by a man with a split personality. His evil side is an lazy, arrogant, 17 year old, international sex machine and affiliate millionaire with a fondness of the word “numpty”. In some of his videos he talks about Affi as if he is a different person and at one point even received a text message from him. Thankfully his alter ego seems to have disappeared although I’m not entirely sure that his technical support isn’t another side to his complex personality.
Network Blazer itself is a content management system designed to make building an affiliate website easy. It does this well, this most complex code you’ll need to understand is [LINK=http://www.example.com/]Buy Toys heres![/LINK]
Network Blazer provides an easy interface for uploading pictures, text and most importantly price comparison charts which are updated automatically.
One of the best features is that you don’t need to pay for a host or deal with FTPing everything for the site since all sites are hosted on Network Blazers servers. There is no limit on the number of sites you can host on their which is a great deal in itself. It has a members’ only forum with lots of nice people and no egos.
The downside is that you have no control over the code. If you want to do anything which isn’t built into the system, there’s no way to do it. For example, Google analytics is built into the system, but Webmaster tools isn’t. You can’t edit CSS (well you can change the background and text colours) which makes all Network Blazer sites look very similar. This can make them an easy target for a manual penalty and you might need to deal with a Google reconsideration request. Many updates to the backend are talked about but rarely delivered with a few acceptations such as servers based in the US to help with localisation.
Network Blazer Conclusion
If you have could fully edit your sites, I would recommend Network Blazer to just about anyone who wants to get into affiliate marketing. But you can’t so I’m going to say it’s a great all in one affiliate website package for people who don’t have much experience building websites.
Affiliate Christmas Sales Chart
He’s a little graph I knocked together to show how you can expect your affiliate sales to go over Christmas. This is basically my Amazon sales from last Christmas. Obviously it isn’t going to match for ever market but it might give you an idea. I was mostly promoting a baby toy and a video game thingy (I’m not using the word “thingy” to imply a lack of knowledge on the subject, but just to be vague). It’s interesting to see that by far the best week for sales is the week around New Year’s Day.

My top 5 days of the festive period were:
29th
27th
30th
26th
28th
Surprisingly these are all after Christmas Day. So the fun only really begins on Boxing Day. The best day before Christmas Day was the 15th.
How Affiliates can Work out Which Keywords are Converting
Your AdWords campaign can be a lot more profitable if you cut out the keywords that cost you more than they make. With AdWords conversion tracking it’s easy to see how much money keywords are making. The problem for us affiliates is, Amazon aren’t going to let us edit their site to include our AdWords tracking code. So here is the next best thing.
Here are some example stats showing the percentage of site visitors using various keywords:
| Keyword> | Visitors |
|---|---|
| nintendo dsi console | 32.90% |
| pink dsi | 5.80% |
| nintendo dsi pink | 5.30% |
| nintendo dsi pink uk | 3.70% |
| pink nintendo dsi | 2.30% |
| pink dsi uk | 2% |
| nintendo dsi consoles | 1.80% |
| best price dsi | 1.80% |
| dsi consoles | 1.70% |
| nintendo dsi blue | 1.60% |
| Other phrases | 40.60% |
The idea here is to remove groups of searches which aren’t profitable. In this example I’m only using 10 keyword phrases to keep it simple. In practice you should do this with every important keyword (e.g. every keyword with more than 10 searches per month).
Step 1. Group your important keywords.
Step 2. Make an ad group for each keyword group. Include negative keywords so the ad groups don’t overlap.
Step 3. Create a landing page for each ad group. This can be a dynamic (e.g. php) page or a static page. Use a different tracking code in the affiliate links for each ad group’s landing page.
(Amazon UK style tracking codes)
Pink-dsi-21
dsi-console-21
blue-dsi-21
dsi-price-21
To increase conversion rates, you can take this opportunity to target the text and images on each landing page separately.
Step 4. Wait a few days.
Step 5. Check you’re making money.Take the revenue you’ve made from each tracking code and check it is higher than the cost of running the ad group. If not, decrease your CPC bid or stop the ad group. If you are making a profit, you can experiment with raising and lowering the CPC for maximum profit or just leave it as it is.
