Posts by Adam:
How Affiliates can Work out Which Keywords are Converting
Your AdWords campaign can be a lot more profitable if you cut out the keywords that cost you more than they make. With AdWords conversion tracking it’s easy to see how much money keywords are making. The problem for us affiliates is, Amazon aren’t going to let us edit their site to include our AdWords tracking code. So here is the next best thing.
Here are some example stats showing the percentage of site visitors using various keywords:
| Keyword> | Visitors |
|---|---|
| nintendo dsi console | 32.90% |
| pink dsi | 5.80% |
| nintendo dsi pink | 5.30% |
| nintendo dsi pink uk | 3.70% |
| pink nintendo dsi | 2.30% |
| pink dsi uk | 2% |
| nintendo dsi consoles | 1.80% |
| best price dsi | 1.80% |
| dsi consoles | 1.70% |
| nintendo dsi blue | 1.60% |
| Other phrases | 40.60% |
The idea here is to remove groups of searches which aren’t profitable. In this example I’m only using 10 keyword phrases to keep it simple. In practice you should do this with every important keyword (e.g. every keyword with more than 10 searches per month).
Step 1. Group your important keywords.
Step 2. Make an ad group for each keyword group. Include negative keywords so the ad groups don’t overlap.
Step 3. Create a landing page for each ad group. This can be a dynamic (e.g. php) page or a static page. Use a different tracking code in the affiliate links for each ad group’s landing page.
(Amazon UK style tracking codes)
Pink-dsi-21
dsi-console-21
blue-dsi-21
dsi-price-21
To increase conversion rates, you can take this opportunity to target the text and images on each landing page separately.
Step 4. Wait a few days.
Step 5. Check you’re making money.Take the revenue you’ve made from each tracking code and check it is higher than the cost of running the ad group. If not, decrease your CPC bid or stop the ad group. If you are making a profit, you can experiment with raising and lowering the CPC for maximum profit or just leave it as it is.
It’s Busy isn’t it?
Sorry, I’m so busy it’s the first time I’ve been a day late with one of my reviews which I said I’d do every Thursday (but I’m sure you’ll get over it). There’s so much to do at Christmas and I always wish I’d started working on my Christmas projects a month before I did. [...]
G-Lock Fast Blog Finder Review
Overview: $49 Program which will find blog posts related to your keyword for which search engines follow links in comments. I started SEO just a little too late to take advantage of comment spam. A year or so earlier I could have got loads of easy links to my sites just by replying to posts [...]
Article Submit Auto Review
Overview: Distribute articles quickly for $39.95 per month. Unlike other automatic article distribution methods, Article Submit Auto sends your article to important article sites like Ezinearticles and GoArticles. If you’ve read my other reviews you’ll probably have noticed how much I hate long sales pitches on homepages. I’m pleased to say Article Submit Auto has [...]
Need-an-Article Review
Overview: Pay $9.95 per month then around $5.50 for each 500 word article written for you on any subject you choose. Writing quality content can be a chore. Hiring a quality content writer can be expensive. The solution; support developing countries and get cheap low quality articles written at need-an-article.com*. If the quality of the [...]
Christmas is Here (Good News for us)!
For most people Christmas is an expensive time but if you’re into affiliate marketing, you’re on the receiving end of those expenses. I’ve seen sales double in the first week of November. Anyone else have a happy Christmas stories to share?
Internet Shopping Times – Predicting Day’s Total Sales
If you’re like me and can’t resist checking how much money you’ve made several times during each day, you might find this useful, especially if you are keen to see how a new element in your website is affecting sales. When I look at how many sales I’ve had so far in the current day, [...]
Info Product Killer Review
Overview: $97 for one very detailed affiliate marketing strategy which works to some degree. Oh dear, another huge sales pitch on this product’s homepage (I had to roll my mouse’s scroll wheel 57 times to get to the bottom of the page). I have to say I have my doubts about the testimonials on the [...]
Ebay’s 250 Most Wanted Products – Inspiration for Affiliates
If you’re not sure what product you should promote next, here’s something that might help. This is a list of the most searched for keywords on Ebay. This data is particularly interesting because unlike general search statistics as you would find in Google Keyword Tool, these are results from people who are all looking to [...]