Is Content King?

A lot of SEO gurus in forums bang on about building great content. That’s the way it should be and I agree this is very important, but until you’re really established, even the best piece of content in the world isn’t going to do you much good if no one sees it in the first place. You need an audience including people that publish on the web before you’re going to get any extra recognition for your great content through search engines.

I’ve got a few decent posts on this blog I think like the one about getting reindexed in Google but as no one has wanted to link to my site, I’m not going to rank very highly for anything but a few long tail searches. I know I could rank better if I put the effort in but it’s not much fun and and I don’t get anything out of it except a few more comments (the joy of getting comments on here is the only reason I write anything at all on here really). So good content (that people who publish online will be interested in) + effort in contacting those people = good search rank.