Mindvalley Labs Review – Chain Reaction Marketing 2.0

Update: Mindvalley have been ignoring my emails about cancelling a subscription. I now think this company is best avoided. I’ll publish full details when I’m less busy.

I get angry just looking at the Mindvalley Labs website. If I am interested in a product I want to get the gist of what it is within a few seconds. What I don’t need is (I’m not exaggerating) a 28 page sales pitch. The 6,500 word page about their course starts with your typical Internet Marketing ebook headline “We Built A Client A Website That Made $2 Million Dollars In Just Two Weeks”. What that headline neglects to state is that the website was for someone who is bit of a celebrity and who has a film where he claims to bring you the secret of happiness and wealth. Never the less, it is a very impressive achievement, just don’t get the idea that their course will do the same for you.

I feel physically sick when I read complete bullshit like “Each Secret Is Valued at $247. 12 Secrets = $247 x 12 = $2.964.” Well I have a secret which is worth even more. It’s valued at $10,000,000. Email me the money then you may click here to learn the secret.
In total Mindvalley claim their course is worth… $10,056! But lucky you, today you can get the whole course for only $197! You’re paying under 2% of the course’s “real” value. In fact, what they actually say is “It’s yours right now for $9,997
$4,997
$1,997
$497
ONLY $197… you get $10,056 worth of training for FREE!”
How is it free if it costs $197?

Despite that bad first impression, the members’ area actually provides a decent course. The Mindvalley Labs Chain Reaction Marketing course was the first thing I actually paid to learn from. It wasn’t the 28 page sales pitch (which apparently they’re paying someone $10,000 to rewrite!) that convinced me to invest the money. I was convinced when I signed up to their mailing list and got lots of interesting tips on increasing conversion rates and such.

The impression it succeeded in giving was that Mindvalley Labs had already spent years and $100,000s on researching sales methods that work. Getting their course would save you a massive amount of time and money. Even more important was a 100% money back satisfaction guarantee. If I didn’t think I would make my money back from what I’d learned, I’d ask for the money back.
I never needed to ask for the money back. Although a lot of what they teach is aimed selling ebooks, much of it can be applied to general affiliate marketing. The course is divided into 7 parts, which are each divided into 6 modules which are each around 10 pages long.

Intro – Getting The Basics Right
Part 1 – Getting Traffic
Part 2 – Capturing Leads Right
Part 3 – Building Relationships
Part 4 – Closing Sales Right
Part 5 – Maximizing Customer Life-Time Value
Part 6 – Business Automation
Part 7 (Bonus) – Social Media Marketing

Subjects such as SEO aren’t covered in massive detail by the Mindvalley Labs course since it is just one of 36 chapters but there are still over 10 pages worth of well thought out concise information, telling you the fundamental parts of each subject, along with some useful tips.

Mindvalley Labs Conclusion

Unlike the 28 page sales copy, the content of the members’ areas gives a lot of useful information in a relatively small amount of space. Everyone is bound to learn something from the course. If you’re an affiliate marketer and can’t control things such as prices and special offers, not every chapter will be of use to you but you will probably learn several really good tips which can increase sales in some of the other chapters. My advice is to try it and if you don’t feel it’s paid for itself within a few months, get a refund. At worst it’ll have been a waste of time, but I doubt many people will feel that way.